Why You Wont Find Many Canadian Companies Online

Why You Wont Find Many Canadian Companies Online Canada is a connected country. With a total population of approximately 37 million (2017), Canada boasts a whopping 34 million internet users. That means ~93% of the total population is online. And if you’re looking to grow your talent pool in Canada, that’s great news. Of that total number, 64% of online Canadians have an account with at least one of the major platforms (defined as Facebook, Twitter, LinkedIn, YouTube, and Instagram). And it’s estimated that over ? of them access their accounts more than once per day. So if you’re looking to make an impact on potential passive applicants, you can hardly go wrong with a targeted social media campaign here. Two quick words about recruitment marketing and social media marketing as we discuss them here. Recruitment marketing is the use of inbound marketing tactics to attract and retain passive job candidates to your talent pool. This differs from traditional recruiting in that you are not marketing a job opening, you’re marketing your company as a great place to work in an effort to have these passive seekers come and find you when they’re ready to switch positions. Social media marketing is the use of these platforms (Facebook, Twitter, et al) to spread the word about your company’s employer brand and employee value proposition to the masses. By targeting your ideal candidate persona on each specific channel, you can ensure these talented people remember your company and will seek out your careers page when the time is right, with no further work on your end. Now that we’re clear on those terms, let’s jump into our list of the top 5 recruitment marketing channels in Canada: 1. Facebook No surprises here: the biggest social media network in the world is also the biggest in Canada, with a whopping 84% of connected Canadians using the platform. With a monthly active user count sitting at 80%, there’s a very good chance your target candidates can be found here. Facebook’s demographics in Canada are a little different than in other countries, with a more consistent spread across age cohorts. Starting with ~90% of the 18-25 group and landing on ~75% of the 55+ range. No matter the career stage you’re looking for, they can be found on Facebook. With one of the most robust ad platforms in the world, creating and targeting your ads to the right demographic is easy. You can even save multiple target audiences once you have the parameters set, making it a snap to come back with a new ad and get it posted in no time. Facebook allows a wide range of post types, so mix it up for better reach. Long-form blog posts, infographics, and even videos can all help attract the candidates you’re looking for. 2. YouTube Coming in a relatively distant second in terms of reach is YouTube with 59% of connected Canadians. YouTube may not be what you think of when you think “social media,” but don’t overlook the power of video to get your message across. While the more social features like comments and likes are not used by everyone on the site, they are growing in popularity every day, which makes YouTube a potentially intriguing option for engaging your target personas. If you have the ability to produce slick video content, this is your dream platform. Maybe put together a highlight reel of last years achievements, with commentary by some of the employees involved. This helps to put a face on the company and its accomplishments. Or, take your viewers on a tour of your corporate campus, showing off your amenities in vivid detail. And remember when engaging with followers in the comments: the demographic skews toward the 18-25 cohort. 3. LinkedIn Coming next is the ultimate site for B2B networking, LinkedIn. Don’t let the narrow focus deter you: this channel is quite active for certain workers and is great for highlighting certain content. A commendable 46% of online Canadians have accounts on LinkedIn, giving you plenty of potential eyeballs for your posts. Adoption is high across age ranges again, like with Facebook, with a bit of a lean toward the mid-career 35-55 range. That is to say, if you’re looking to fill entry-level positions, you might do better elsewhere. But if you’re looking to attract mid-level positions, this is your goldmine. LinkedIn users tend to enjoy long-form content, and once they decide they like your stuff, they’re also likely to follow and engage with you in the comments or via direct messaging (called InMail). The highest active user group in Canada is self-employed, meaning that this channel has the potential for active networking efforts. 4. Twitter With 42% of online Canadians claiming accounts here, Twitter seems to have weathered its recent spate of bad press and come out the other end swinging. 18-34-year-olds make up the vast majority of regular tweeters, so if you’re targeting Millennials or Gen-Y this channel is worth considering. The focus on short-form (240 character max) posts encourages regular updating to keep your feed fresh. It also means that the user’s feeds are updated constantly, the average half-life of a tweet is only 18 minutes. At the same time, a recent study showed that 30% of people on Twitter would do business with a company that handled customer interaction via Twitter well. Even if they weren’t involved in said interaction. Just imagine what that could mean for your potential candidate pool if you managed your account well, responded to inquiries, and engaged via retweeting and liking others content. 5. Instagram Quick note: technically, Pinterest comes next solely in terms of percentage of active users. However, for this list, we took into account the usefulness of each platform as well as the sheer volume of eyeballs present, and with that in mind we bumped Instagram up a rung into fifth place. Coming in at 36% of actively connected Canadians, Instagram shares an ad platform with parent company Facebook, making it simple and easy to cross-post ads using the same pre-set target audience parameters. Two important things to remember when laying out your recruitment marketing campaign for Instagram: its user base leans heavily toward the Gen-Y crowd (18-25 years old), and it is image-centric. That means it’s time to dust off your digital camera and imaging software to compose compelling images that depict your employer brand in eye-catching ways. This platform is fantastic for flashy content designed to draw in new followers, who you can then direct to your more detailed content on Facebook or straight to your careers page. One last useful fact about social media in the Canadian market is that only 39% of Canadian companies have a presence online, yet the overwhelming majority of page visits in the country are to corporate sites and social media profiles. In terms of recruitment marketing here, this means there is a massive untapped potential for you to step in and direct the attention of your target audience to your presence and to wow them with your content. Then, once they’re in love with your EVP, they’ll flock to your careers page when the time is right to make a career move. About the author:  Adrian Cernat  is CEO and co-founder of SmartDreamers, a Recruitment Marketing Automation platform that empowers recruitment teams to smartly advertise jobs across the web. Integrated with Facebook, Google Ads, YouTube, Snap, Instagram, publishers, and niche websites, SmartDreamers streamlines the recruitment marketing processes.

My miscarriage -- on CNN, ABC and AOL

My miscarriage -- on CNN, ABC and AOL Embedded video from CNN Video I dont usually post clips of myself when I go on TV. But Im posting this one, where I talk about trying to get an abortion in Wisconsin and end up with a miscarriage at work instead. It was a difficult interview, which is why I like it. And, remarkably, I have good hair without trying, which is another reason I like watching the clip. For those of you who have no idea what Im talking about. Heres my twitter that caused uproar. And heres my post about it. To give you an idea of the recent coverage, heres the link that is, right now, on the front page of AOL, and heres a link to an article by Lara Salahi at ABC News I really like that one. If you are new to my blog, and youve gotten this far, maybe youll like staying here for a while. Heres a good page to begin on: About this blog. I know I said that that this week is Aspergers at work week on my blog. Maybe me talking about my miscarriage to newscasters is part of this series. Im not sure. But Ive been learning a lot about women from the comments about the miscarriage twitter on my blog and on other sites. So Im sure that other people are learning a lot about the lives of women at work and at home. And that has to be good.

Content Marketing Strategies for Personal Brands - Personal Branding Blog - Stand Out In Your Career

Content Marketing Strategies for Personal Brands - Personal Branding Blog - Stand Out In Your Career Having a well-planned content strategy is an important tool for your personal brand.  Its the way in which your business can establish itself as an expert in your industry both online and off. The type of content you choose for your target market and social media marketing is also important. There are several ways that the right content can work for your brand, which can bring more website visitors with the potential to be converted into sales. Knowing the needs of your audience enables your company to know what topics to write about, and encourages people to come back for more. Building the right content marketing strategy takes time, and involves a steady, consistent flow of good information. Here are several ways your articles can be more successful: 1. Remain consistent. Whether you are writing your first blog post or re-energizing an existing one, it is good practice to keep a steady flow of information going for your audience. Mix up your topics, add great images and videos, and keep your articles fresh with helpful tips and information. This not only keeps your readers engaged, but encourages more subscribers to your website. 2. Use Email marketing to your advantage. Make sure that your personal brand’s website has a good option to capture leads. Then, follow up with your subscribers with helpful tips, event invitations, special offers, and exciting news announcements. Include your RSS feed in your emails with clear links to help your readers find your company. 3. Write for other blogs in your industry.  After establishing expertise and authority for your brand, you should be participating in and engaging with other professional bloggers in your target market. As you comment and share their information you build rapport, and this could eventually lead to guest blogging opportunities for more exposure. 4. Be active online and offline Social media is the obvious choice for sharing your content and communicating with others. It is equally important to nurture relationships outside of the Internet, such as an event or meeting. The more influencers you connect with and create meaningful relationships the better for your personal brand. Make it easy for them to contact you on social media and at your company when you’re not online. Creating content throughout the month on a consistent basis will keep your personal brand on top. Not only will this create more visibility, but also shows that your are knowledgeable in your area of expertise. The process may take some time to build up, but is well worth the effort in the end.

Why You Need To Deal With Money Issues Before Launching Your Business

Why You Need To Deal With Money Issues Before Launching Your Business Debt can affect your business. That is why it is important to make sure you have no unresolved money issues before launching, If you’re just doing a work from home thing that is going to bring in money with little or none going out, like being a freelance writer, you may get away with launching without these tips. However, major debt and a need for launch money can cause you issues. You can get help with debt consolidation. Its possible to get into a stable business if you just do these things. You Don’t Want To Go Broke Businesses fail, and you don’t want yours to start right on the road to failure. You’d do this by not having a set strategy and by not having the money a business needs to get started. Businesses are not cheap to run, and even working for home can still have its expenses. You don’t want to quit your day job until you have a good deal of money saved up. You need enough to both launch your business and keep you afloat paying bills and buying food until your business starts bringing money in. One way to get a good head start on business funds, aside from going about the traditional business loan route, is to sign up for crowdfunding. It’s fairly easy to launch a campaign, and these days there are many sites to chose from depending on what you need money for. Get smart about how you’re spending that business money as well. Shop around for the best prices before you invest in something. Some things, even a business computer, can come with hefty price tags, and you don’t want to go broke just getting set up. You Need Certain Things Advertising isn’t always free, so you need to have a marketing plan and money set aside for the marketing stuff that you need. You may think a DIY approach can save you money, but on some stuff, you’re better off paying someone else to do it. With businesses like Vistaprint, it’s easier to find affordable, well-made, business cards and other items, like brochures. Making them yourself can cost a good deal of money in ink purchases. You’re going to need equipment for your business, so you need to have money and good credit in order to stock up on what you need. A new salon needs chairs, sinks, blow dryers, and more. If you’re doing something in a home office you may need a dedicated phone line, internet service, a new computer, a printer, and other office items. There are business expenses around every corner. Don’t get yourself in over your head. Make sure you have the money and the means to launch your business before you actually start trying to get it going. You’re going to have to put money into it before you’re making any, so do it wisely!

3 Simple Things That Can Hold You Back During Your Job Search Process

3 Simple Things That Can Hold You Back During Your Job Search Process Photo Credit â€" Flickr.comOften, during your job search, it seems as if some people get snapped up just like that, while some of us find ourselves looking for jobs for months. Not being able to find a job can be upsetting and stressful, especially when you have a family to support and bills to pay.The problem is that recruiters and employers are able to be picky when it comes to choosing who they want to employ. This makes it that little bit more challenging to land your dream job.That being said, just because it’s harder to get the job of your dreams, that’s not to say it’s impossible. Recently, a study was conducted that asked employers what the most common reasons for rejecting candidates were.evalThe results showed that the reasons employers rejected certain applicants were often due to simple things. These are things like resume errors, for instance. The fact is when it comes to your job search, simple things can hold you back.To help you give yourself the best chance of landing your dream job, below are a list of things that could be holding you back. As well as suggestions on how you can deal with them.1. Your Resume isn’t up to scratchevalWhat you have to think about is that for each job that’s advertised, most employers receive hundreds of applications. So to cut the amount of interviews they have to hold, most of the time Resumes/CVs are the determining factors.This means that any resume that isn’t up to scratch, such as that has an error in it, for instance, will be chucked in the bin. If you want to land your dream job, you need to ensure that your CV is perfect.This means that it’s set out in the right way, is free from errors, and is easy to read and understand. If you’re not sure how to create a professional Resume/ CV, there’s plenty of advice online. You could also drop into your local recruitment office for assistance with your resume. There’s plenty of help available; it’s just a case of taking the time to get it.2. You struggle to speak the Native LanguageAlthough employers aren’t able to turn down candidates due to their nationality . If you’re unable to speak the language fluently, this can impact your chances of success. This is especially true if it’s a role that involves customer service or doing administrative tasks. This is especially true in North America. For instance, if you are in the province of Quebec,Canada â€" not knowing French can hamper your changes of gaining employment.evalThe good news, however, is that if you’re not fluent, you can learn the language of the country fairly easily. In many cities, there are ESL So there you have it, a guide to the simple things that can hold you back during your job search.

Move Over IQ and EQ AQ is Here! - Hire Imaging

Move Over IQ and EQ AQ is Here! - Hire Imaging Originally people were hired for their ability to do the job. Then there was flexibility â€" those who moved to find work in newly established factories and offices. As work changed, we had sociability, with focus on teams and communications. Unsurprisingly, employers moved to selecting talent with the best work attributes, and then monitoring them to improve their performance. This led to the development of measures of skill and intelligence (or IQ), and then social skills and emotional intelligence (EQ). Meet adaptability quotient (AQ). In the late 1990s, Daniel Goleman led the emotional intelligence boom, touted as the “people-side” of smart; and one of the most influential paradigms of the decade. We now have a triangle to include IQ, EQ, and AQ. AQ is becoming increasingly important as more leaders talk about the constant change their organizations and industries are experiencing. Disruptive technologies add to the mix. As with IQ and EQ, Adaptability Quotient (AQ) can be developed to embrace and work with change. The 3 quotients defined: Intelligence Quotient or IQ: The intelligence, knowledge, and facts that one has. Emotion Quotient or EQ: The emotional understanding one has of oneself and others to help with differing situations and people. Adaptability Quotient or AQ: The ability to adapt to and thrive in an environment of change. Why does AQ matter? The behaviors we have honed for decades will be challenged as obsolete. The global intimacy of the workplace is a factor. Key also is that technology is changing at an exponential rate, forcing us to learn at a faster pace than ever before. Work vision, goals, strategies, action, structure and hierarchy may vastly differ from one year to the next. A current model for AQ. While there is a plethora of information on IQ and EQ, developing models and measurements for AQ are still in play. The authors of The Oz Principle created a 4-step model for developing AQ. See it. Acknowledge change is needed. One must obtain the perspective of others by asking questions about the change needed, along with welcoming positive and constructive feedback about the change’s impact. Some may not want to hear the answers. It’s messy, but mandatory. Own it. Though many resist change, this behavior can cause failure when needed change is ignored. As an individual it’s crucial to take accountability for overall needed change; and take commitment to push through the inevitable challenges (and failures) that will accompany the change. Solve it. The key question while spotting solutions to facilitate adaption is, “What else can I (we) do?” It’s important to note that “what else” means “think differently” as opposed to “do more.” The question is powerful because it disrupts siloes between teams, motivates innovative solutions, and helps assess risks. Do it. Execution is the final step and encompasses follow-through and accountability to your team. Transparency and trust are key in this phase of championing change. Where are we headed with AQ? According to the literature out there, we are likely to see three things happen in the workplace relative to AQ: As a society, we will agree that adaptability is an important indicator of future success. We will also agree that a metric to measure it is needed â€" not fleshed out at this writing. We will find new ways to both test our AQ and improve it over time. A large industry will emerge to increase our AQ â€" from pharmaceuticals and manufacturing, to training and development, to media and games. There are those who predict that IQ and EQ will take a back seat to AQ, which will become the primary indicator of success, tied to how we’re able to keep up with constant change. It’s going to be applicable to job search and career management. I would argue it already is a key factor. I always love to hear from you! Please feel free to comment below.

Should You Write a Resume Without Experience?

Should You Write a Resume Without Experience?Is it really possible to write a resume without experience? Many people assume that only an experienced person could write a resume and this is just not true. Writing a resume is a skill, and it can be learned as long as you learn how to hone the skills you already have.Writing a resume without experience is about improving your skills rather than eliminating your mistakes. With time and practice, you will be able to avoid most of the mistakes that are made by people who do not know how to write a resume.Before you begin writing your resume, you should know that it is a document that will be read by hundreds of thousands of people. Your resume will help determine if you will get an interview. If you are applying for a job, having a professional looking resume is a great first step towards getting hired.By looking at the successful applicant to see what skills they had, you will be able to determine what kind of resume you should have. Try not to be too bold with your resume. You need to use a professional sounding font, but still use your personality.The easiest way to eliminate the mistakes that people make when writing a resume without experience is to look at their resume, and then go over it and tell yourself, 'How could I have made this mistake? ', and then look at their resume and decide if you would have made the same mistake.Next, reread the same sentence or paragraph over again and watch the words. Once you find one word that is misused or that you think is misspelled, you will notice immediately. Watch the same paragraph again and you will be able to determine what mistakes other people make when writing resumes.Once you have determined what mistakes other people make when writing a resume, then start from the beginning. Don't get overwhelmed by the number of things you have to do, and just start in on the key points you need to include in your resume. Keep each section brief, but complete.Lastly, make sure that your resume includes your contact information, so if you are ever contacted for an interview, you will be able to give them your phone number and email address. This can go a long way towards eliminating the mistakes that other people make, so don't let them get away with anything.